Prior to the screening in the Preston Auditorium at the World Bank Headquarters in Washington, DC, an esteemed panel—including film producer Monica Ord, founder and president of Prospero Pictures Martin Katz, director of social responsibility at MTV International Julie Allen and moderator Joe Wagner from Fenton Communications—discussed the power of film and how it can truly transform society.
“Film can change people’s lives and have far reaching effects on how we live,” said Wagner prior to introducing the panel.
He first introduced Ord, an entrepreneur focused on critical global social and health issues, who explained that she heard Theo’s true story from a friend, who challenged her to do something about it, so she did.
Ord told the crowd of more than 200 people that Theo told her friend “a passionate story of what was happening to his people” and that “he wanted someone to come up with a famous person that could go to the Arctic and maybe bring some awareness.”
Ord called Theo and asked him what she could do and he asked her to get someone to help him. So she called Richard Branson and “he cleared his entire schedule and a month later we were all in the Arctic traveling by dog sled.”
Ord confessed that she had no knowledge of climate change or filmmaking, but was committed to getting this project done.
Wagner then asked Katz, producer of the award-winning, historical film Hotel Rwanda, to talk about “what is the essence of film that enables one to create these connections and render such powerful responses and can this be applied to the subject of climate change?
Katz responded by asking a few questions himself. “Can film be an agent for social change? Can the arts be an agent for social change? Can anything but the arts be an agent for social change? I can’t think of how to change people’s perception or behavior except for the arts. That’s why governments who don’t want people’s behavior to be changed sensor the arts.”
He told a story about how Hotel Rwanda impacted people including a young man from Italy that watched the movie as a high school student and was so inspired by the film that he wanted to be a journalist to affect change in the world. Katz concluded saying, “I think that film can be a catalyst for those who can be social agents who can affect change in the world and I think that’s a great thing.
Wagner next asked Allen about MTV’s audience and wondered if she feels that she has “more of a chance to impact young minds and render change or is it the other way around?”
“I feel it’s MTV’s responsibility as a global media company to bring issues like climate change and other issues that affect young people all over the world to the forefront,” Allen responded. “We play a very important role in raising awareness of these issues. But, it’s very important that we do it that’s appealable to the mainstream.”
“We find the best way to relate to them is by producing entertaining, informative, sometime funny content that they are going to relate to and weaving messaging into that programming.”
Sir Richard Branson and John Paul DeJoria are executive producers of the film, which is scheduled for release in August.
I had the chance to interview Ord after the screening and I asked her what she hopes people will get out of her film. “If people will just step up and do what they can … they can truly make a difference. They just have to go for it,” she replied.
The film is a must-see that will capture your attention and pull at your heartstrings. You’ll want to encourage everyone you know to see it and hopefully it will motivate you to step up and truly make a difference.
For a glimpse of the film, watch the trailer below where you get to meet Chloe, a young woman who has been searching for something to believe in. She comes face to face with an Inuit Eskimo named Theo, who was sent by his elders to send a message to humankind. Chloe and Theo inspire each other and through the help of a kind lawyer named Monica (starring Mira Sorvino), they are able to help Theo tell his story in an attempt to help his people and all of humankind.
Watch the video here